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Fuenf is a young and dynamic Berlin-based brand, that oscillates between streetstyle and nonchalant elegance, bringing digital culture and fashion together. The first collection by Fuenf explores fractals, natural forms, each part of which repeats the whole. Being essentially natural forms, fractals have nevertheless been mesmerising graphic designers and digital artists with their hypnotic shapes and perfect proportions.

For Ekaterina Zdanowicz-Musina, founder and designer of Fuenf, fractals have, however, come to symbolise the dystopia of nowadays when the digital is continuously turning into our primary natural environment. The first collection of the brand is thus, dedicated to the clash between technologies and nature, the new and the old, the future and the past. Borrowing the motives of the goth subculture, Ekaterina tries to imagine the style of tomorrow – smart, edgy and understated.

Black Sheep at NOT JUST A LABEL:

Ekaterina Zdanowicz-Musina | born in Moscow | Since 2013 based in Berlin.

2002-2006 Russian Academy of Lawyers and Notaries | Jurisprudence | Moscow

2010-2011 British Higher School of Art and Design | Fashion Design | Moscow

2014-2017 University of Applied Science | Fashion Design | Berlin